Thursday, April 12, 2007

Wilfing - A TrEnd

On April 10th 2007, newspapers and other media reported on what was described as a "new Internet phenomenon" known as "Wilfing", or "What Was I Looking For" also named after major wilfer Wilf Duggan. This is characterised by people erratically browsing the Internet, perhaps browsing for completely different topics than originally intended.

The newspapers were reporting on research done by the UK pollster Yougov, who surveyed 2,412 adults and reported that two thirds of British workers spend time "wilfing", often losing two working days a month to aimless browsing.

There also seems to be a gender disparity in the phenomenon, with men being more likely to "wilf" than women. The area in Britain with the highest percentage of "Wilfers" was Scotland, with 63% admitting to "being distracted some or all of the time when online for work or study reasons".

"It's important people do not allow unnecessary online distractions to get in the way when surfing the internet, as it can affect productivity in the workplace and relationships at home."

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